I am working on a charity app. I did some market research and the counties that are most willing to donate to charities are in North America, EU, and Australasia. I am currently living in India - relatively smaller market for donating to charities. I believe I have 2 options but I am really unsure which way to lean:

• Start small in India and grow internationally later on
  • I believe the issue with this approach is the app might eventually get shaped to only meet Indian users and fail internationally. Also, being an Indian startup (with almost no brand recognition) I feel international users might be somewhat reluctant to use the app because of India's reputation for scamming people in these countries specifically.
• Start small in one of the targeted market (North America/EU/Australasia)
  • With this approach I believe I can refine my app to further suit my targeted customers but I do not have any investment (bootstrapping + solo venture) to pay for extra fee for registering a company in one of these countries. Also I am not sure how feasible it is to run a business from overseas - if I can not move to that country because of Covid or some other reason.

NOTE: the charities the app targets are international charities only so I don't think that would be a determining factor where to setup the business.

I've made multiple pros and cons list but can't reach a decision. I would really appreciate any input. Many thanks!!