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Instagram has the best organic local reach, and is the place to add value to your customers lives and interact with your existing customer base.

Try and post at least once every day, caption the posts with 2-3 paragraphs of text and also share simple story posts and reels whenever you can.

Facebook has the best return on investment for advertisements. The abundance of data collected by Facebook allows small brands to target their target demographic effectively.

Facebook is no longer a great place for organic reach, except for very high quality pieces of content. For most businesses, the best features to leverage on Facebook are: Facebook Groups and paid advertisements.

Always share IG posts through to Facebook as well!

Google My Business is one of the most vital spaces for effort to be placed for businesses and often the most overlooked.

Google My Business is the simple interface that controls how your business appears on Google Maps and Google Search. Since people frequently look online for businesses ranking on Google Maps is VITAL.

The best things you can do for Google My Business is post pictures weekly, get a Google 360 Tour of Your Business, and Cultivate Good Google Reviews!

Hopefully this helps! If you are interested in any sort of help in developing your brands Social Media Strategy - don't hesitate to shoot me a DM, text (415.613.0476) or email edward.schmalz@gmail.com