We're a very small IT company (my roommate and I manage it part-time from our apartment), but we have a few family members and friends that are interested in investing in our company. I've had numerous conversations with these people, many of whom don't understand what do. And in the near future, we'll have to pitch our company in front of—have dinners with, etc—many of these same people. Wondering if it's worth it to try and get into the nuances of the technology, or if I should just analogize what we do.