Every day I see many ideas and startups fail because they don't follow this very basic, yet important, principle.

For instance, what problem does Spotify solves?
The need for listening to music (now podcasts too) on the go, legally, and with millions of records to suit everyone's taste.
The value proposition? a mobile app that connects with one of the largest music Databases that has legal content.

They could come up with a different solution but I believe they did very well.

Look how I, intentionally, used the word-phrase 'value proposition' instead of 'solution'. That's because the value proposition is what you sell that solves a specific pain that your customer is willing to pay for
to get rid off.

What other known Problem-Value Proposition do you remember?
Do you know what pain reddit solves?

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Thank you /r/startups family