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Audience/Placement Advice for new FB creative testing campaign - Printable Version

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Audience/Placement Advice for new FB creative testing campaign - Aplus - 09-26-2021

Audience/Placement Advice for new FB creative testing campaign

Hi there! I'm launching a new campaign with a completely redesigned site. I'd like to test 4 creatives - 2 UCG style & 2 ad style.

  • CBO or ABO?
  • Do you recommend I use broad or interest audiences for this test?
  • Additionally, do you use automatic or manual placements? If manual, which placements do you choose?

Thanks in advance!

submitted by /u/alexkviar
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