Too much twitter/podcast slime out there about "buhuruh, build relationships " before selling your shit. This is akin to grooming. Be honest with your pitch, if you're selling something, let them know. Don't pull some long-con on someone to sell them a $30k marketing package in 5 months like a fucking scumbag. People are humans , don't trust some cunt on Twitter. Or me even. But if you're pulling the "personalised email>do a freebie" shit, drop it. Just sell your shit upfront and make friends afterwards. I can't remember the last time I bought a house from a fake friend. It does work, on occassion. But it will make you feel like a cunt inside. Because you probably are a cunt.