Hi, I am a long time lurker and recently I have started working on my Startup idea. I am working on a B2C app which helps people find vegan/healthy grocery and restaurant options. I have done market and customer research and am working on my MVP. One thing I am concerned about is how much money/effort to put on Branding. My app is marketed to millennial customers and I think looking good and professional is really important to get thier trust. But I am not a creative/design person and I have tried using canva and logomaker but I am not sure I am making much progress. Also I don't think just logos will help I need more help on the branding side.

Should I go ahead with a basic looking mvp or are their any other tools which give more professional results. As you would expect my budget is super tight.