How important is the brand/businesses image and virtual presence when cold emailing?
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How important is the brand/businesses image and virtual presence when cold emailing?

Hello!

Trying to determine priorities while setting up a B2B agency. How much does social media presence and existing information(customer reviews besides the obvious) matter when sending out your first cold emails? How much of a history should the business have on socials? How much does it affect your trust for the business as a business owner?

Thank you in advance!

submitted by /u/evykdraws
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