Well...is it?
Look, I already don't enjoy social media for a number of reasons. Ultimately, it's a toxic place, it's destroying society as a whole, and it goes against my morals to feed into it.
Every business podcast/video I listen to, and every new-age entrepreneurial Reddit post I read preaches the urgency to get on TikTok, start posting Instagram reels, start posting YouTube shorts, etc.
First, how the hell am I going to have time to create products or long-form content that will actually solve my customers' problems if I'm dedicating all my time to creating disposable content for these junk food-esque social media platforms?
Personally, I can't follow a recipe in 30 seconds. I can't learn a workout in 30 seconds. Can someone tell me what is the point of these short-form bursts? People barely stay to watch the whole thing, the content expires after a few days, and everyone in their niche is doing the same cringy thing. It's entertainment, sure, but as a consumer, it's void of value. I'm not learning anything nor am I provoked to buy anything.
All of these social media platforms are morphing into one giant doom scroll of endless mind-melting mush. Seriously—the idea is to create a TikTok and then upload the same thing without the watermark to Instagram, YouTube, and now even Pinterest is doing the eternal scroll of 30-second clips, too.
I don't want to do it. And why should I have to?
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