I am validating the need for a user review platform to help consumer 3D printer buyers find the right model. After several customer interviews, I have received feedback from a couple of buyers that they don't trust user reviews because users lack sufficient knowledge of something as complex as a 3D printer to diagnose if issues encountered are user error or defects. My original thought was to verify and moderate the reviews to ensure trust but I am starting to think that it may not be feasible and maybe the product category that I targeted is too complex and technical requiring reviewers to have software, hardware, and problem-solving skills.
I still believe in the overall model and vision I am building and wonder how you would evaluate negative feedback during interviews when the feedback challenges the original solution you developed? My initial thought is to either figure out how to overcome this objection or consider pivoting the customer segment/ category focus to another type of product that is less complex and therefore easier to ensure review accuracy and trust, even if it means targeting a lower growth less innovative market segment.
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