10-04-2020, 12:37 AM
Bringing a product to market that uses the same "flavour" branding as Monster.
submitted by /u/ColoradanDreaming
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Monster energy will just state "Red" or "Blue". It does not discribe what it tastes like because it has created a new flavour. Another brand would be more descriptive like "Sweet herbal melange" or whatever Would Monster energy's strategy work with a new brand? Or would a consumer be more hesitant to buy at first as it doesnt really know what to expect? Would love to hear your arguments.
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