10-06-2020, 12:01 AM
A competitor is threatening legal action over trademark use in SEO and website files
submitted by /u/Bfreak
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A direct competitor to our business is threatening legal action, claiming trademark infringement as his trademark is buried deep in our site code for seo purposes. In no way can a customer interacting with the customer-facing pages of our website, or any ads we use see the competitors trademark.
I'm fairly sure in thinking it's an empty threat (we've watched his seo scores and site traffic dwindle while ours has boomed over the last few years) and this seems like a slightly desperate play.
Having the trademark in our SEO means little to us as searches for his term are almost nothing, however, I'm keen to know if its worth avoiding in future.
Thanks!
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