This Franchising Expert Shares Game-Changing Steps to Becoming a Thriving Franchise
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This Franchising Expert Shares Game-Changing Steps to Becoming a Thriving Franchise

The following is excerpted from “The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar” by Scott Greenberg, Entrepreneur Press, 2020, XVII-XXIII. I’d just come offstage from keynoting the opening session of a quick-service restaurant franchise convention in New Orleans. The presentation had gone well and now, on break, a small group had gathered around to chat....

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