What's In It For Me
(Me being your customers)
You see that sentence up there,absorb it.
I've read hundreds of sales pages,sales letter, product description, websites,ads,etc and most of the unsuccessful ones just talk about themselves. Things like - We are the best X, We are the best at Y, etc.
{Now if you're a BIG BRAND with millions of dollars for advertising and marketing then fine... stop reading rn. You should also stop reading if you really are THE BEST at whatever you're doing( provided you show them the proof)}
But for the rest of us who can't do that , you need to understand this= "People Only Care About Themselves"
We are human beings and we all are very selfish. You,me,your customers,and every single person on this planet is the same. So use that selfishness to you advantage.
Let me show you another example:
Sales page A: - We are the best supplement company for women in California
Vs
Sales page B: - Californian Woman! Let us steal your fat!
If you were a woman from California which one would you choose?
Now Ik the second one's a bit cheeky and might not sit well with some brands.
But it WORKS.
And that's what matters.
In a world where everyone is doing the same thing, learn to do something different.
That's it for today
Keep Smiling 
PS: You can steal that headline btw, I won't/can't sue anyone for that ?
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