Starting a company but not a startup?

[Albert]

Starting a company but not a startup?

Hi all. I wanted to ask a simple question.

I am starting my own business with a website, e-commerce store, product promoting, etc. However, there are no investors, no other employees, I'm doing all the shipping myself. Considering I am mostly reselling goods for now, I would imagine it doesn't come under the lines of being called a startup since startups are technically a new company designed to bring a new product or service to the market. I plan to make my own brand and sell online, but for now it is reselling. What kind of company would this be considered? It is not publicly traded, but I have created a domain and will also set up a website shop very soon. Is there a better way than just putting my store name LLC on my LinkedIn?

Thanks.

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