How do you analyze your customer interviews?

[Albert]

How do you analyze your customer interviews?

My team does a lot of them and ends up with a lot of notes to sift through. The main thing I am worried about is confirmation bias in how I interpret it all--I feel like I'm likely to only see part of the picture when there's so much. I know it's bit us in the past and caused pivots, and I don't want it to waste more time or cause a failed company.

Also, it's just takes a long time and is really exhausting.

How do you handle this? Any process, any tools? Is this something I just have to deal with? Am I over-exaggerating how problematic this is?

submitted by /u/winky334
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