07-18-2021, 05:12 AM
Understanding the competitive USP in similar startups like Uber and Lyft
submitted by /u/the_artist786
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Hi,
I am trying to understand the thinking models of investors in investing in startups whose USP is already been solved by their previous competitor
e.g - Uber launched in 2009 and I can't see what is the USP of Lyft(Launched in 2012) as what investors were thinking while investing in it because technology-wise they don't have anything new to offer which Uber haven't solved/thinking to solve already.
Also, they were operating in the same market(US) so Lyft apart from burning the investors money to capture the customers by giving them discount, which only gave them an advantage initially, I really don't see why some investor will invest in it.
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