Bet big on a standalone app, rather than a Slack or email group. “Our team was divided into two camps. Some folks wanted to start by creating a Slack or email group, citing how low friction they are to join. I reflected on my experience joining dozens of Slack groups — they are easy to join, but equally easy to forget. My gut said we wanted a stickier offering,” says Quan. “I also didn’t want a third-party app to kneecap our longer-term ambitions to build out custom features. We debated the pros and cons and decided to create a standalone experience**,** building an entire webapp for our community from the beginning. The burden of proof was a lot higher to get people into a net-new habit of going into an app. But as long as we nailed the value proposition, community members would justify the friction of joining a new app.” -
From A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members
I thought this whole article by Knoetic founder & CEO Joseph Quan was interesting but I was particularly interested other people's thoughts on the trade off between using Slack v a standalone app for community development
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