For about 10 years now, I’ve worked in marketing at two different Fortune 200 brands. I’ve had the desire to start up my own business for some time, but wanted to gain the experience and credibility before taking the leap. A few years ago, I started doing marketing consulting for friends/family who owned their own small business in order to get a feel for being on my own. Part of the issue with this was that I was catering to small businesses (less than $250k revenue per year) and their marketing budgets were almost non-existent so I couldn’t charge what I was worth while having any remaining budget to do meaningful marketing activities. This was a recurring challenge with many of the small businesses I met but they also needed the most help so I didn’t want to simply ignore them.
I started looking into tools that could help with the heavy lifting with marketing for small businesses, but a lot of them are geared towards people with some marketing experience. And even for myself, with years of marketing experience, these tools required time for training that I didn’t really have. That’s where my idea for an AI powered digital marketing assistant came to be about 18 months ago. I did some research and spoke to a few AI experts to get their take on whether something like this was possible and the consensus was “AI isn’t there yet.” Fast forward to today and we have the rise of ChatGPT and many other powerful AI tools doing all sorts of things. I feel sort of vindicated with my thinking/prediction that AI could do a lot of the marketing work for small businesses so I have this burning desire now to continue seeing this through.
So that’s why I’m here today and looking for this community’s help. I’m working to develop an AI digital marketing assistant for small businesses and entrepreneurs with little to no marketing experience. My goal with this post is capture feedback from this community on what exactly would be valuable to include in this tool and whether something like this really is valuable and worth pursuing further. I’m including a link to a short survey below that’ll take less than 5 mins but would be immensely helpful for me. I appreciate any guidance and feedback as I embark on this journey.
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