Meet Vuitton Pang, scion of Malaysia’s Mamee-Double Decker snack empire
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Meet Vuitton Pang, scion of Malaysia’s Mamee-Double Decker snack empire


[Image: vuitton_pang_profile_03.jpg?itok=3e-_z1pd]


Mamee monster noodles and Double Decker prawn crisps have always been a favourite of kids growing up in the 80s and 90s. Savoury and addictive, they are the Pang family’s creations.

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The family began as a modest business manufacturing instant noodles in Melaka in 1972 and has since grown into one of the leading regional food manufacturers with over 50 products and 10 brands that are exported to over 100 countries. According to a report by The Edge, they achieved revenues of close to S$140 million in 2010 with Australia and Singapore as their largest export markets.

Third-generation scion Vuitton Pang grew up in Melaka and graduated with a double degree in Information Systems and Commerce from the University of Melbourne in 2004. After spending three years as a management associate for OSK Investment Bank Bhd, he joined the family firm as a business development manager. In 2020, after 11 years with the company, he decided to take a step back to start emart24, a premium Korean convenience store.

In a chat with CNA Luxury, the father of two reveals that he had been exposed to the family business from a very young age. From dinner conversations to visiting the factory – which felt like a second home – it was expected of him and his siblings to join the family business, or fulfil their “national service”, as he jokingly calls it. 

However, as their family had a practice that obliged all members to have working experience beforehand, he joined OSK Investment to ensure he would be able to contribute to the company in a meaningful way.

Coming from a finance background, he was first tasked with setting up an Investor Relations team to increase awareness within the investment community. Though it was successful at increasing Mamee’s market capitalisation back then, the management still felt that the company was significantly undervalued, so Pang led the privatisation of Mamee, which was completed in 2011.
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