Bringing a product to market that uses the same "flavour" branding as Monster.
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Bringing a product to market that uses the same "flavour" branding as Monster.

Monster energy will just state "Red" or "Blue". It does not discribe what it tastes like because it has created a new flavour. Another brand would be more descriptive like "Sweet herbal melange" or whatever Would Monster energy's strategy work with a new brand? Or would a consumer be more hesitant to buy at first as it doesnt really know what to expect? Would love to hear your arguments.

submitted by /u/ColoradanDreaming
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