How to find my target audience for interviews or idea validation?
#1
How to find my target audience for interviews or idea validation?

Looking through r/startups, I noticed that there is a frequent question. It sounds like this, 'Where I can find people for my idea validation? It's a short guide about how to find people, even if you have nothing except ideas.

Three principles you should know about respondents

  • People are awesome and many of them agree to talk if you're asking
  • People love to told about things that they excite about
  • Don't pay respondents if it's possible

Where to find respondents

  • Friends and friends of friends
  • Platforms for finding respondents
  • On your social media account
  • Influencers
  • Targeted advertising
  • Thematic groups, communities and chats
  • Conferences and exhibitions
  • Offline. Business centers, Shopping Malls and streets
  • Collect recommendations
  • Gather an audience in advance
  • A few more obscure source:
    • Job websites
    • Professional services like Thumbtack and Toptal
    • Dating websites

If you're interested in one or more points, I'll expand them.

submitted by /u/just_hustler
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