Audience/Placement Advice for new FB creative testing campaign

[Aplus]

Audience/Placement Advice for new FB creative testing campaign

Hi there! I'm launching a new campaign with a completely redesigned site. I'd like to test 4 creatives - 2 UCG style & 2 ad style.

• CBO or ABO?
• Do you recommend I use broad or interest audiences for this test?
• Additionally, do you use automatic or manual placements? If manual, which placements do you choose?

Thanks in advance!

submitted by /u/alexkviar
[link] [comments]